Help Us Support 100+ Louisville Restaurants with Marketing That Works
munch news is live
We’ve officially launched Munch News — a new restaurant owner interview project that combines video storytelling with proven marketing strategies to help Louisville’s favorite restaurants survive and thrive.
We’re not just telling stories — we’re helping local restaurants grow.
Munch News produces professional video interviews with Louisville restaurant owners — and pairs them with strategic marketing, PR, and influencer campaigns — to increase revenue, fill seats, and create jobs.
We’ve never seen this done in a sustained, intentional way. Local restaurants occasionally get one-off features, but our mission is different:
To support hundreds of Louisville restaurants, not just a handful.
One of our clients went from $20,000/month to $120,000/month in just four months.
Now, we’re raising $100,000 to expand this work to 100+ independent Louisville restaurants — and we need your help to get there.
Bourbon & Beyond pre/post-festival eats. Featuring Repeal, Jeff Ruby’s, Porch, Proof, Royals, Big Needa’s, Byrdie’s, and more.
Series & Event Guide
Spotlighting Logan Street Market, Mashup Food Hall, Village Market, Haymarket, Fall City Market, and more
Just in time for the Mashup Food Hall grand opening in NuLu!
food hall series
Featuring Louisville Cream, Ehrler’s, Graeter’s, Homemade Ice Cream & Pie Kitchen, Panchitos, Gelato Gilberto, BAD Ice Cream, and more.
ice cream series
coming up
new from munch louisville
Before It's Too Late
Let’s Protect Louisville's Restaurants, Together
- But this isn’t just about a few restaurants.
- Fewer spots to gather with friends and family
- Less tax revenue to fund public services like street cleaning, park maintenance, and housing programs for unsheltered neighbors
- Fewer job opportunities in neighborhoods that need them most
- Less support for local food suppliers and nearby small businesses
- Higher vacancy rates in commercial corridors, affecting the energy and safety of entire blocks
Let’s protect the places that feed us.
Local restaurants are more than places to eat. They’re where we celebrate birthdays, meet for date nights, and connect with our community.
And when we lose them, we lose a piece of what makes Louisville feel like home.
That’s why we’re asking for your help.
We need neighbors, business owners, food lovers, and community supporters to rally with us — to donate, to spread the word, and to show up for the restaurants that have always shown up for us.
This is our chance to build a more resilient food scene — one that nourishes our economy, our culture, and our connections to each other.
The Financial Fallout that can cause each restaurant to lose $100,000s- in just a few months
Why this matters
When a restaurant closes, it’s not just a cultural loss — it’s a financial one too.
Restaurant owners, your neighbors, can lose hundreds of thousands of dollars.
Many operate on razor-thin profit margins of just 3–5%. That means a $50K/month restaurant can barely break even — even one bad month can set them back for the year.
Add in rising food costs, utility bills, staffing shortages, or unpredictable emergencies — and without consistent marketing to grow revenue, the outcome is often closure.
“With margins often under 5%, just a small drop in customers or rise in supply costs can mean restaurant owners lose $100,000—or more—over a few months.”
Independent restaurants are the heart of our neighborhoods—but they’re not hospitality groups.
We love the energy of well-funded restaurant groups opening new concepts (hello, Hotel Genevieve, Bar À Vins, Sake A Go Go… 👀). But while they scale with ease, many beloved, existing spots are struggling to keep the lights on.
Munch News is here to help them grow—not just survive.
From $0 known grant resources (me, my team, and dozens of restaurant owners I've spoken with do not know of any grants) for restaurant marketing to a $100,000 investment — With your help.
$0 in Known Grants → $100K Community Investment to Support Restaurants
From restaurant workers recently unemployed due to Ohio River flooding to 1,000+ new jobs created when our 100 client restaurants double their revenue and hire 5+ people each
100+ Restaurants even 2X Revenue → 1,000 New Jobs
From restaurant failure rate in the first year to proven 6x revenue growth achieving $100K+ monthly revenue in 4 months
17% Restaurant Close Rate → 6x Restaurant Revenue to $100K+ Monthly
Professional restaurant owner interviews and marketing campaigns that grow revenue 6x
We're supporting our favorite Louisville restaurant owners with the visibility they deserve – just like we did for one client restaurant (from $20K to $100K+ monthly).
The State of Restaurants in Our Community
Introducing Munch News
$1.6 million in additional wages for Louisville workers
$1.2 million in local supplier spending
$816,000 in city tax revenue
$4.1M in Community Impact When We Help 100 Restaurants Double Their Revenue
Most local restaurants are incredible at making food — but struggling to market themselves. Without the right visibility and marketing support, this leads to:
Fresh Public Relations Coverage and Media Relationships
Public Relations
Videos Showcasing Their Stories- cut into short-form videos also, that they can actually use on their website, social media, ads and more
Professional Video Interviews
The Munch News Solution
What Restaurant Owners Actually Need
Social Media and Influencer Marketing Campaigns that Drive Revenue
Social Media and Influencer Marketing
Email Marketing with 85% Open Rate
Email Marketing
The Problem:
- Empty Seats
- Financial Stress
- Loss of Sleep
- Eventual Closures
Some Louisville restaurants have closed in under 6 months this year.
The Solution:
The Solution
What Munch News Provides Each Owner
Printed Press Coverage in Digital and Print Syndicates
Printed Press Coverage
Tracking ROI of the project through influencer codes, press and marketing analytics and more
ROI TRACKING
Optional Brochure Featuring Restaurants from Each Neighborhood — including new openings often left out of existing city guides
Brochure feature
The Cycle of Failure (And How We Stop It)
Too many local restaurants are trapped in a repeating pattern:
We have the system to break this cycle.
We just need the funding — and the community involvement — to make it happen.
- Send them this campaign or share it on social.
- Forward this to friends, media, food lovers, or anyone who can help spread the word
- Post on your social feeds with a tag to @munchnews (look out for new posts here on my Instagram)
Share
- Custom restaurant features
- Co-branded content + influencer reach
- Press, newsletter, and social placement
Sponsor
Help us raise $100,000 to support 100+ restaurants with proven marketing that grows revenue and creates jobs. Every dollar makes a difference.
